+D2 Media Group Diciembre 2016 - Actualidad• Identifying and exploring new business opportunities to cross-sell services.
•Negotiating and Implementing digital campaigns in different platforms such as (Google Search, Google Display, Google Retargeting, Facebook Ads, Youtube Ads, Adroll), also dealing with different Programmatic Suppliers.
• Benchmarking performance across all online channels
• Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth, Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution.
• Delivering regular reporting and analysis documentation to clients
• Representing the agency in client meetings and pitch presentations.
of online measurement & performance optimization.
• Working closely with the commercial team to identify and explore opportunities to cross-sell services and support new client acquisition.
Founder/ Marketing and Advertising Director
Language studio iSpeak Creative Learning Julio 2014 - Actualidad• Brand creation and Development, generating differential values to enter the local market.
• Strategic social media planning, content generation, planning contests and promotional activities
• Promotional Event Planning and coordination for Brand Positioning.
• Networking and strategic partnerships hunting with different local business owners to promote events together
• Online Brand positioning through different influencers and local Websites.
• Searching and monitoring corporate clients and contacting them constantly to get feedback to meet their every need.
Marketing and Advertising Consultant
Udein (Attention Center for Children and Adults with special needs) Diciembre 2012 - Actualidad• Brand refreshment to expand brand reach and positioning.
• Product Management and new services creation to expand our market, providing educational products and services for children and adults with special needs.
• Brand values development to improve the internal and external communication and spread this values inside of the company and to our clients to keep high quality service standards and satisfied loyal clients.
• Marketing and Pricing strategic to adapt to the current market's situation.
Marketing and Advertising Manager
RR Gourmet Noviembre 2012 - Diciembre 2013• Brand Creation and Development.
• Social Media Planning.
• •Strategic Marketing planning to expand the brand's reach in the local market.
• Monitoring clients and providers.
• Market research and competition analysis and collecting statistics through different analytics tools.
• Product positioning in different stores and local Cafes.
Community Manager/Blogger/ Social Media Strategy Planner
Analiticom Febrero 2011 - Julio 2011 • Content production for different Brand's social networks in different areas as the Hotel Industry, Fast Food industry, Mass Consumption Products and online stores (Wendy's Venezuela, Hotel The Vip Caracas, Pontufoto.com and Facturalegal.com)
• Account management constantly monitoring and contacting clients and costumers
• Weekly Blog article writing for different clients inside of the agency
• Usage of different Social Media Management planning programs.
• Generating promotional activities and contests to develop Brand positioning and costumer loyalty
• Strategic Planing based on statistics and weekly reports analyzing the consumer behaviour using different tools as Google Analytics Twitter Analytics, etc.
Production Assistant Intern
Actualidad Unión Radio Junio 2009 - Julio 2010June 2009 - July 2010 (1 year 2 months)
•Assisting the production of a Latinamerican news program recorded in Caracas, Venezuela and broadcasted in Unión Radio Miami, FL.
• Contacting different news agencies around Latinamerica to get reports.
• News writing for the different radio stations inside the Union Radio Group.
• Content management and audio editing
• Live coverage of the FIFA world cup South Africa 2010 and live results update in the station's website.
Masters in Account Management in Advertising and Strategic Marketing Innovation
Universitat Autonoma de Barcelona
2010 - 2011
(1 año) Barcelona
Bachelor Degree in Mass Communications
Universidad Santa Mária
2004 - 2009
(5 años) Miranda