Performance Optimization Manager - Santiago, Chile - Launch Potato

Descripción

Launch Potato


WHO ARE WE?
Launch Potato is a digital media company with aportfolio of brands and technologies.

As The Discovery and ConversionCompany, Launch Potato's mission is to be the most innovative,tech-enabled media company connecting consumers to the world's leadingbrands.

The company is headquartered in vibrant downtown DelrayBeach, Florida, with a unique international team across more than adozen countries. Launch Potato's success comes from a diverse,energetic culture and high-performing, entrepreneurialteam.


YOUR ROLE*WHAT YOU'LL DO**:

• Manage,analyze, optimize and scale current landing pages to increase useracquisition, drive revenue and margin
• Research, test andimplement new advertisers on our platform
• Manage budget,obsessing over revenue and conversion outcomes
• Consistently lookfor advertiser and content optimization and monetization opportunitiesfor ongoing profitability and growth
• Maintain a blended profitmargin average of 115% (with a goal of 130%+) on paid pages withinyour book of business
• Be able to identify trends acrossadvertisers and/or platforms and make recommendations to maximizerevenue
• Assist in developing content strategy that both engagesthe user and meets client KPI metrics
• Execute A/B tests, mostlyfocused on advertiser mix, content angle, offer depth and devicetype
• Work closely with Yield, User Acquisition and Accountmanagement teams to identify strategic opportunities and get ahead ofchallenges
• Deliver critical reporting and analysis to Marketingleadership
  WHAT YOU NEED TO SUCCEED
• Strongcommunication skills, both verbal and written, in order to developcrossdepartment relationships and keep stakeholders informed ofperformance
• 35 years of experience with Google Search; planning,managing, and optimizing Google Search campaigns
• Provenexperience and expertise with SEM
• Experience optimizing on pageexperience and measuring against deep funnel advertiser KPIs
• Experience using tracking/reporting platforms and/or BI tools
• Analytical skills; a natural inclination to "follow the data" andmaking decisions and recommendations based on data must have theability to turn data into optimizations.

You're obsessed withconversion rates, CAC:
LTV, ROAS

• Proficiency in Excel (PivotTables, Vlookups, etc.) and the ability to analyze large sets ofdata
• Strong project management and organizational skills tomanage multiple projects in a fastpaced, deadlinedrivenenvironment
• Strong internal communication skills and ability tocollaborate with team members across multiple departments to driveprojects to completionAbility to work US Eastern Time Zone 9am6pm;working hours may differ
• Embody the values of

Launch Potato:
OwnOutcomes, Embrace Change, No BS, Team Unity and Hustle
BONUSPOINTS FOR

• Forecasting
• Agency experience
• Experiencewith reporting/analytics software such as Looker, Tableau, etc.
• Ageneral interest and knowledge of personal finance
• Superb directresponse writing experience for customer copy From Day One,we've been committed to having a diverse, inclusive team and culture.

We are proud to be an Equal Employment Opportunity company. We valuediversity, equity, and inclusion.

We do not discriminate basedon race, religion, color, national origin, gender (includingpregnancy, childbirth, or related medical conditions), sexualorientation, gender identity, gender expression, age, status as aprotected veteran, status as an individual with a disability, or otherapplicable legally protected characteristics.

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