- You will be accountable for the performance of digital projects in South Cone according to aligned annual plan LATAM.
- You will give input on digital specific needs for global innovation/comms toolbox.
- You will provide actively digital insights to different stakeholders and peers about brand building and e-ccommerce performance.
- You will work closely with Brand Comms / Customer Marketing team to complete & continuously improve a full digital funnel approach, leveraging other teams for necessary input (content & messaging, planning, optimization, automation, lead rating, reporting).
- You will lead local digital activation campaigns (e.g., brand awareness campaigns), supports Digital activation of customer education tools/events (eg. Leadcampaign, webinars).
- You will have the ownership of website & other local digital platforms to create optimal customer / consumer experiences.
- You will plan and drive implementation of the digital marketing plans, leading local agencies for implementation and defining clear KPI ́s per campaign
- You will improve the performance of our webshop considering the defined KPI ́s and constantly challenge media agency to obtain better results
- You will plan marketing automation strategies to engage actual database, boost cross-selling and product trial.
- Your will ensure our brand position in search engines through SEO and SEM strategies, implementation and optimization.
- You will provide knowledge and guidance in digital marketing and e-commerce to third parties, actively share best practices and contribute to networks
- You will have to make decisions based on DATA
- Previous experience in digital marketing and e-commerce (+2 years)
- Skills in digital marketing, e-commerce (D2C & marketplaces) and marketing automation.
- Passionate for results, eager to learn and develop within marketing projects
- Excellent communication and relationship skills, team player
- Problem solving oriented, good organizational skills, ability to pay attention to details, time management ability
- Strategic and analytical thinking
- Fluency in English written and spoken
- Use of Google Analytics and Google Ads
- Knowledge and understanding of digital KPI ́s and optimization
- Previous experience with SEO & SEM strategy
- Previous experience with digital and media agencies
- Paid media experience (+2 years)
- Use of Facebook Business Manager Platform
- Decision maker based on data analysis / Results Oriented
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Descripción
Essity B SEK) on 03-May :30
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk
About the position
We are currently looking for an E-business specialist for Professional Hygiene category, to contribute to the digital acceleration process of our brand and market in South Cone, defining and supervising digital marketing campaigns, executing e-commerce strategies for local marketplaces, and managing our brand ́s online webshop. This position must lead all digital actions in the local market, supporting the sales team to capitalize on local business growth opportunities in terms of online communication and sales.
This position is based in Santiago, Chile and will implement all digital marketing actions in the local market, supporting the LATAM and sales team. The E-business specialist will report directly to the E-Business Manager for LATAM and support marketing campaigns, online media and the strategic planning for the digital transformation of our brand.
What Will you do:
Who you are:
What we can offer you
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and caring Work Environment | Empowerment | Job Impact | Work with a Powerful Purpose | Individual Learning and Development | Health & Safety | Social Responsibility | Innovation
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
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