- Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales. Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas. Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account.
- Maximization of existing customer performance via effective joint business planning. Negotiating win/win partnership agreements which add value to both Red Bull's and the customer's business. Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.
- Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity. Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.
- Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff). Being a "Canbassador" and building affinity and understanding of the Red Bull brand and product within network. Delivering excellence with Red Bull`s premium brand image in all activities and execution
- 5+ years sales experience (beverage industry preferred)
- Previous experience in Key Account Management (preferred)
- Outstanding record of accomplishments in sales and trade marketing
- Successful track record in leading, managing and motivating Field Sales Forces
- Excellent verbal and written communication skills
- Ability and skills to effectively sell and negotiate
- Solution and goal oriented
- Highly developed analytical skills
- Self-motivated and ability to work independently
- Travel 10-20% THE TEAM
On Premise Key Account Manager - Santiago Metropolitan Region, Chile - Red Bull
Descripción
As the Key Account Manager in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers. You build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers. As a result you deliver business plan targets for sales and distribution for the On Premise channel.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Red Bull Musketeer: Become a true brand ambassador
Red Bull Musketeers are the embodiment of the Red Bull way of life. Build genuine relations with bars, restaurants and events to turn brand love into can love
On Premise Key Account Manager
Red BullGiving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
MeaningFind your meaning and use your strengths to achieve it
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & ResponsibilityTake real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
MasteryLove life, love work, love to challenge yourself
Turn your talents into strengths to become excellent at what you do.