- Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs. Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers. Lead the Consumer Collecting Team (8 students marketeers) to drive trial that engages new users and expands the consumer base within universities in your region.
- Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation. Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull. Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance.
- Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
- Support the national operations team to manage product stock with discipline.
- One/Two years of experience in Marketing Areas. It is a plus if you have led teams.
- Understands the core scenes in the region and has strong networking skills.
- Experience in leading teams and managing people.
- Strong analytical, planning, budgetary and project management competencies.
- Excellent communication skills, including presenting and training abilities.
- Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.
- Travel 40-50% THE TEAM
Field Marketing Specialist - Maule, Chile - Red Bull
Descripción
The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out 'in the field' to make things happen, this is not an 'office' job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Red Bull Musketeer: Become a true brand ambassador
Red Bull Musketeers are the embodiment of the Red Bull way of life. Build genuine relations with bars, restaurants and events to turn brand love into can love
Field Marketing Specialist
Red BullGiving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
MeaningFind your meaning and use your strengths to achieve it
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & ResponsibilityTake real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
MasteryLove life, love work, love to challenge yourself
Turn your talents into strengths to become excellent at what you do.