Yel Legaspi

Hi there,

I'm a Product and UX Designer and the Co-Founder and CEO of GoodWeb. Previously, I was the Head of Usability and Design at ServiceRocket. I'm also an advocate against Dark Patterns, presently researching on ways how we can solve it as a community (I try to write about this for now). Contact me if you have ideas!

I mostly design and balance product usability and UI with product and engineering teams, and often times validating value with our users. I usually drive and manage design systems as well, for scale and consistency. Occasionally, I also do brand design and brand management.

I currently live in Santiago, Chile. A Celtic fan, ASOIAF and First Law series groupie, and a Metallica nut. I also do street photography.

Cheers,
Yel

I am an experienced professional with previous roles as a startup co-founder, CEO, UX / product designer, design manager, full-stack developer, technology consultant, and leader. Specialized in user-centric product design through usability metrics and analytics. Highly knowledgeable in end-to-end product development lifecycle and methodologies. Great track record in customer relations and team collaboration, development, and leadership.
 

I graduated Bachelor of Science, majored in Computer Science (Java technology) at Mapua Institute of Technology in the Philippines, batch 2006.