Lead Generation Manager - Santiago de Chile - Ailet

Descripción

We're
Ailet, a leading tech company providing high-tech services to the FMCG/Retail sector using image recognition technologies to boost sales efficiency.

Our solutions grant real-time measurements of the most relevant shelf indicators. We help brands to know what's happening in-store and how to improve sales performances.

Ailet is a global player collaborating with the strongest brands in the FMCG community. We already worked with Danone, Nestlé, Pepsi, Coca-Cola Andina, Heineken, Mars, Kraft Heinz, and P&G. We have more than 30 clients Worldwide in more than 25 countries.

We seek a
Lead Generation Manager to join our LATAM Team and
contribute to the company's expansion into international markets.

Responsibilities:


Strategic

• Define growth points in regions based on Ailet products and industry offerings as well as market approach and efficient utilization of resources;
• Monitor the competitive landscape (features, campaigns, offerings).

Tactical

• Drive lead generation activities to achieve regional goals (KPIs);
• Set up trackable KPIs using marketing dashboards;
• Finetune the product description and lead generation actions (incl. outreach messages) according to the region strategy;
• Monitor changes in clients expectations and ensure that the required outreach messages (propositions) and strategy are aligned with these changes;
• Engage and collect requirements for any new and existing processes for HQ-Regions integration;
• Exchange best practices across the regions.

Operational

• Keep Hubspot space and analytics (reporting) updated;
• Plan and execute the activities on time and according to marketing strategy;
• Plan any necessary additional actions from product marketing's side to support regional marketing activities and ensure that the necessary content is available and localized;
• Initiate and deliver marketing business case preevaluations;
• Initiate and organize meetings with local BDMS to keep informed of the progress.

Requirements:

-
5+ years experience in B2B marketing, with a strong knowledge of target audience specifics (SaaS, IT, Telecom, Consulting);

• Successful implementation of tools to increase conversion (lead magnets, lead forms);
• Experience in building efficient lead generation (incl. cold outreach) processes key metrics, channels, messages used, etc;

-
Advanced English;
-
Fluent in Spanish and/or Portuguese;

• Advanced Hubspot user (templates usage, report building, etc);
• Demonstrable strong project management and communication skills.

Will be a plus:

• Experience in the marketing team of a B2B SaaS product company, providing services for enterprise FMCG and Retail clients;
• Retail/FMCG experience.

We offer:

• Competitive payment in USD;
• Performance bonuses;
• Work on your timezone schedule;
• Enjoy your national holidays;
• Compensation for learning foreign languages;
• 28 days of paid vacation per year;
• Work on international projects with multicultural teams;
• Professional development: Inside company training and Performance Reviews.

We'll be glad to meet you


Please make sure to send your CV in English. The initial interview will be held in English. A portfolio and Cover letter are highly appreciated.

Salary:
From $1,800,000 per month


Application Question(s):

• What is your salary expectation (monthly in USD)?

Experience:

• B2B Marketing (preferred)
• SaaS (preferred)

Language:

• English (preferred)
• Portuguese (preferred)
• Spanish (preferred)