Sr Marketing Manager Savory - Santiago de Chile - PepsiCo

PepsiCo

Empresa verificada

Santiago de Chile

hace 4 semanas

Publicado por:

Valentina Hurtado

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Descripción

Overview:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
LAY'S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture.

No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit.

At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes.

We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice.

At PepsiCo we create a Space to be y( )u.

Responsibilities:

Planning
Lead category diagnosis to achieve business goals (vol, NR MCV & share) in the short & long term

Develop, align & execute plans according to region opps & priorities and local market needs (PSP / AOP/ ST quick wins)

Active participation in planning process:
ACP/S&OP & monthly Fcst

Set local brands priorities agenda across functional areas (CDU)

Brief research needs to nurture perfomance understanding

Track all initiatives results

Portfolio
Align and assure brand roles in savory portfolio

Detect portfolio opportunities (white spaces)

Support portfolio optimization process balancing efficiency with brand needs & opps

Support productivity projects balancing brand quality strategy & financial objectives

Marketing Calendar & IMC / Equity
Align & adjust calendars

Manage A&M & activate mkt & media plans

Adapt IMC into local activation plans & toolkits

Coordinate local media agencies

Translate Big Brand Idea into local plans

Support Latam on Brand Equity Strategy

Define research needs to nurture equity

Innovation
Develop together with CASA Innovation funnel

Active participation on Cheetah Local meetings

Guaranty local Innovation calendar execution

Follow Up Innovation perfomance

Define research needs to nurture innovation

Guaranty innovation profitability

Promotions
Develop promotional actions for the brands according to business needs and brands positionings

Brief agencies - Select ideas Guaranty factibility

Pricing
Guaranty brands pricing strategy execution (global) development (regional & local)

Support Revenue Mgmt. process

Pack price opportunities detection and support RM in the business case development => if new (innovation) if redefine portfolio (resp.

RM Mktg follow up)

Commercial
Assure Mktg Plans alignment with commercial plans by channel

Support Shopper/Trade Marketing Plans

Lead Media negoctions and media agency selection and relationship

People
Lead Team with clear R&R and Career Plans

Coach and guaranty plans to develop competences and improve opportunities of team

Assure HR process quality (development plan, MYR YER, replacement matrix)

Persuade executive committee and regional leaders to assure strategy & plans alignment & approval

Qualifications:

Bachelor in Business or correlate
Marketing solid background: relevant experience in any combination of marketing, brand, innovation and/or shopper (9 years minimum)
Business Knowledge: analytical and proficient on P&L, research, new product development, communication, trade and sales dynamics.
Capability to work with crossfunctional teams
Good interpersonal and communication skills
Develop talent and leading skills