Digital Marketing Coordinator - Santiago de Chile - Genetec

Descripción

Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations.

We are expanding rapidly in the LATAM region and seeking a Digital Marketing Coordinator with initiative and drive to join our marketing team.

Our objective is to help expand our customer and market footprint by focusing on pan-regional brand awareness & lead generation campaigns, integrated marketing, and enhance the digital experience on our corporate website and digital marketing communications.

The key criteria for success in this position is the ability to thrive in a fast-paced environment, work collaboratively with a cross-functional team (including external agencies) to bring strategy to life, manage competing priorities, have good communication skills with both internal & external stakeholders, and exceptional project management skills.

• Localize and execute global digital campaigns in Spanish & Portuguese in collaboration with the corporate teams
• Be the automation marketing expert for LATAM and work closely with the corporate team in best practices and new implementation of tools and procedures
• Collaborate with your regional peers in product, industry, content marketing, and sales operations teams to create and update content in the website, brochures, videos, infographics, among others
• Optimize the layout and content of the website in Spanish & Portuguese, based on feedback from external agencies, and the internal corporate teams in charged of SEM, SEO, and web analytics
• Provide input and generate various digital marketing status reports (website and web page activity, online traffic, etc.)
• Update translated content in the Spanish and Portuguese website and coordinate with the translation agency to make sure we meet deadlines for updates and campaign launches
• Work with corporate to document our regional processes and standards, in addition to the ones added by corporate, for reference and to keep updated the rest of the regional team

• You are looking to become a digital marketing expert and eager to work with the latest digital tools
• You are technically inclined, naturally curious, and always looking to learn new things
• Your default approach is to collaborate with others, and you're always ready to help your colleagues and learn from them
• University degree in marketing, or equivalent education and practical experience
• 2+ years of handson experience with Marketing Automation tools and Web Content Management System (CMS)
• Good understanding of web page management, analytics, SEO and SEM
• Work well with others in a fastpaced environment
• Detailoriented and can juggle several tasks at once
• Deadline driven and communicative with status updates and project timelines
• Comfortable working in a remote team environment
• Excellent written and verbal skills in Spanish
• Professional Working Proficiency in English
• Excel at working with data and spreadsheets to provide reporting information and help inform business decisions

• Handson experience with any of these specific tools: Marketo, Bloomreach brXM, Microsoft Dynamics CRM, Uberflip
• Ability to communicate in Portuguese

• Competitive compensation and benefits package
• Training Tuition Reimbursement Program
• True worklife balance and flexible working schedule
• Ability to work hybrid going to the office in Santiago and work from home, supporting all the LATAM region
  El equipo:

Genetec es una empresa de tecnología innovadora y líder del mercado con un amplio portafolio de soluciones que abarca seguridad, inteligencia y operaciones.

Nos estamos expandiendo rápidamente en la región de Latinoamérica, por lo que estamos buscamos un Coordinador de Marketing Digital con iniciativa y energía para unirse a nuestro equipo.

Nuestro objetivo es expandir nuestra presencia en el mercado enfocándonos en campañas de reconocimiento de marca, generación de demanda, marketing integrado y mejorar la experiência digital en nuestra página web corporativa y comunicaciones de marketing digital.

El criterio clave para el éxito en este puesto es la capacidad de trabajar en un entorno acelerado, trabajar en colaboración con un equipo multifuncional (incluidas agencias externas) para darle vida a la estrategia, gestionar varias prioridades al tiempo, tener buenas habilidades de comunicación tanto con los equipos internos como externos, y habilidades excepcionales de gestión de proyectos.

• Localizarás y ejecutarás campañas digitales globales en español y portugués en colaboración con los equipos corporativos
• Serás el experto en automatización de marketing para LATAM y trabajarás estrechamente con el equipo corporativo en mejores prácticas y nuevas implementaciones de herramientas y procedimientos
• Colaborarás con otr