Content Marketing Specialist - Santiago de Chile - dLocal

Descripción

Why you should join dLocal?
dLocal enables the biggest companies in the world to collect payments in 37 countries in emerging markets. Global brands rely on us to increase conversion rates and simplify payment expansion effortlessly.

As both a payments processor and a merchant of record where we operate, we make it possible for our merchants to make inroads into the world's fastest-growing, emerging markets.

By joining us you will be a part of an amazing global team who makes it all happen, in a flexible, dynamic culture with travel, health, and learning benefits, among others.

Being a part of dLocal means working with 600+ teammates from 25+ different nationalities and developing an international career that impacts millions of people's daily lives.

We are builders, we never run from a challenge, we are customer-centric, and if this sounds like you, we know you will thrive in our team.

What's the opportunity?

What will I be doing?:

• Design holistic brand strategy for all the countries/regions.
• Develop and execute a consistent content strategy to nurture the acquisition funnel and the lead campaigns, leveraging marketing automation
• Define and validate core KPIs
• Manage our Partnerships to design growth strategies with our partners
• Generate a social paid and community/influencer development
• Work on SEO improvements
• Define new SEM strategies and campaigns
• Generate weekly performance reports and share key results with the team
• Be responsible for the relationship with digital and nondigital relationship channels
• Manage key stakeholders such as agencies in each market we operate
• Develop an education and guidance content strategy to build relationships with customers and nurture the user experience along the customer journey.
• Ensure integration & coordination between crossfunctional teams
• Develop and optimize brand reputation and value proposition.
• Gain deep customer and market segment understanding to design and execute customer marketing initiatives with a focus on increasing leads and sales.
• Development of brand awareness and online reputation, communicating the company's brand in a positive, authentic way that will attract today's modern, hyperconnected buyers
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

What skills do I need?:

• 3 to 5 years of related Brand Management experience
• Experience in marketing activities focused on small and medium businesses
• Experience in payments, banks, and/or fintech
• Experience working with eCommerce platforms such as Shopify, TiendaNube, Vtex, and BigCommerce, is a plus
• Experience working with a global, distributed team on global marketing efforts and campaign localization
• Resultsoriented
• Strong analytical and problemsolving skills
• Excellent written and oral communication skills, in both Spanish and English. Portuguese is a plus.
• Bachelor's degree or equivalent experience required; concentration in advertising, marketing, business administration, and/or communications preferred
• Highly motivated, creative individual with experience and a passion for connecting with current and future customers
• Ability to think creatively and innovatively
• Extremely detailoriented, with clear and proven organizational skills

What happens after you apply?
Also, you can check out our webpage, Linkedin, Instagram, and Youtube for more about dLocal