Brand Development Manager - Coquimbo, Chile - Bairesdev Sa

Descripción

Brand Development Manager - Remote Work / Ref. 0886e

With people on five continents and world-class clients, weare only as strong as the multicultural teams at the heart of ourbusiness.

To consistently deliver the highest quality solutions to ourclients, we only hire the Top 1% of the best talents and nurture theirprofessional growth on exciting projects.

Brand DevelopmentManager at BairesDev We are looking for an experienced BrandDevelopment Manager to join our Marketing team and develop a Brandstrategy.

This professional will be responsible for executing highlyeffective communications plans through deeply understanding theconsumer and our target market, achieving profit, and maximizing thebrand's long-term potential.

• Identify how our brand is currently positioned in the market, design aresearch based brand strategy, lead cross functional project teamsfocused on the execution of branding programs, initiatives, and/orstrategies, measuring and report on the success of brand marketingcampaigns.
• Develop and maintain the brand messaging and brandvisual elements, developing and executing marketing campaigns aimed atcommunicating our brand message, increasing brand awareness andconsideration as well as building market position, ensuringconsistency with the tone of voice and brand messaging.
• Analyzecustomer knowledge, trends, market analysis, and best marketingpractices to create successful brand strategies, anticipating consumertrends to keep the brand up to date.
• Own the development andimplementation of brand marketing strategies, developing, executing,and tracking collateral materials for internal and externalpurposes.
• Establish positioning, identify the objective audienceand develop marketing plans with specific objectives in differentchannels and segments.
• Communicate our brand personalityinternally and align the company around foundational concepts, actingas a Steward to the company's brand strategy and positioning platform,researching and determining product weaknesses and areas to overcomewith developing brand identity.

• Proven work experience in Brand Development, with apositive track record in designing and implementing successful digitalmarketing campaigns.
• Experience in managing a highperformanceteam, with excellent analytical and project management skills.
• Experience in B2B service marketing.
• Solid knowledge of onlinemarketing tools and best practices.
• Creativity, strategicthinking, and trend savviness, with a deep understanding of how allcurrent digital marketing channels work.
• Highly motivated,flexible, and serviceoriented, with strong prioritization, timemanagement, and organizational skills.
• Versatile, goaloriented,driven, proactive, and experienced in networking and influencingdecisionmakers.
• Advanced English level. How we do makeyour work (and your life) easier: 100% remote work.
• Hardware setup for you to work from home.
• Flexible hours makeyour schedule.
• Paid parental leave, vacation & holidays.
• Diverse and multicultural work environment.
• An innovativeenvironment with the structure and resources of a leadingmultinational.
• Excellent compensation well above the marketaverage.
• Here you can grow at the speed of your learningcurve. Our people work remotely but with a consistent androbust culture that promotes diversity and teamwork. To continue beingthe leading software development company in Latin America, we want toensure that every BairesDev member gets the best growth andprofessional development opportunities in a diverse, welcoming, andinnovative environment. Every BairesDev team member bringssomething unique to our company.