- University Degree in Business, Marketing, Advertising, Digital Fundraising, or any other additional training in a related field. A Master's degree in Digital Marketing will be an asset, but it is not a requirement.
- A minimum of one year of relevant progressively responsible work experience in a leading role in digital marketing or digital fundraising areas, with specific focus on the following marketing areas: social media, web development, CRM, search marketing, integrated media planning, analytics, and marketing communications. Knowledge of marketing campaign management processes will be an asset.
- Developing country work experience and/or familiarity with emergency is considered an asset.
- Fluency in Spanish and English.
- Additional requirements : Chilean Nationality is Required for this position. National Professional Officers are nationals of the country in which they are serving, and their functions must have a national context, functions that require national experience or knowledge of the national language, culture, institutions, and systems. For every Child, you demonstrate... UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values UNICEF competencies required for this post are Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others (8) Nurtures, leads and manages people.
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Fund Raising Officer - Chile - Unicef
Descripción
UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, dignity
The objective of the Digital Fundraising Officer, at the NO-A level, in the Fundraising area, in the Chile Country Office, is to provide guidance to continue increasing UNICEF Chile's income and diversifying its sources of income, in line with the strategic context of the office.
The primary goal of the position is to support the rapid and strong growth of PSFR income, as previously demonstrated, ensuring that ambitious yet realistic revenue goals are achieved and delivered in a sustainable manner. This entails developing and strengthening our digital fundraising operations to reflect the pillars set out in our new Resource Mobilization Strategy.
The Digital Fundraising Officer will be responsible for developing and executing the digital fundraising strategy, as well as supporting the implementation of initiatives that drive income growth and source diversification. This includes coordinating and synergizing digital fundraising efforts across all channels, both internal and external, and ensuring compliance with legal and data protection requirements in all digital activities.
How can you make a difference?
• Develop the digital fundraising strategy and annual workplan.
o Understand Chile's digital opportunities and challenges in the market and analyze digital fundraising market trends. Analyze also main competitors.
o Develop the digital fundraising strategy in line with the Private Sector Plan.
o Develop digital annual workplans which ensure the strategy is implemented and delivers the expected results.
o Work and manage digital agencies and providers to deliver KPI's related to the digital strategy and annual workplan.
• Develop and support the implementation of digital fundraising strategy and initiatives, including acquisition (pledge, leads, one-offs) and donor retention campaigns to deliver fundraising KPI's across all digital channels.
o Planning, executing, and evaluating the investment strategy of the different channels in order to obtain maximum profitability in terms of ROI.
o Support IG team with the planification, and execution to all fundraising objectives. Including the advice on capture channels: SEO/SEM, Display, Real Timing Biding, social media, affiliation, database capture actions, others, looking for maximum volume and profitability in terms of ROI.
o Focus on creating work processes that can be routinely tested with measurable results which have quick impact in fundraising income.
o Develop and optimize website, emails, prepare imagery and manage CMS systems.
o Develop and implement digital acquisition campaigns and donor retention campaigns.
o Generating A/B testing actions and follow up on results.
• Develop digital leadership to coordinate and synergize the different fundraising digital efforts across all fundraising channels. (UNICEF teams, suppliers, agencies...).
o Push internal and external teams towards integration, to make sure all channels and teams work towards an aligned and shared objective.
o Ensure performance from all external providers, suppliers and agencies. Follow up on results.
o Provide support and leadership to other PFP areas in digital alliances (corporate, individual donors).
o Liaise with Geneva PFP teams and report back on results.
• Implement all the required technological solutions to support the digital fundraising strategy while guaranteeing its compliance with the legal requirements.
o Ensure that digital activities and platforms secure data transfer.
o Guarantee the fulfillment of legal requirements in all digital activities, short and long term (GDPR, data management...).
o Provide know-how on the use of ICT and CRM systems.
• Provide up-to-date analysis of digital fundraising best practices, opportunities and trends and innovation, from UNICEF network and external organizations.
o Use innovation to identify new trends on digital transformation and to develop new business models and channels.
o Understand how digital first organizations work and try to apply these principles in UNICEF day to day work.
o Use the UNICEF network to apply best in class digital learning in Chile. Analyze best practices and apply learnings. Input best in class learnings and look to implement successful activities from the network and external organizations.
o Actively participating in regional conversations to share and learn from other digital specialists in Latin America.
This post will help the expansion of the fundraising strategies under four complementary logics:
• Development of all digital initiatives, activities, and channels to assure the maximization to fundraising operation.
• Continuous and systematic control and overview of each digital campaign.
• Correct compilation of data and results for decision making.
• Management of relationships with providers and vendors.
To qualify as an advocate for every child you will have...
