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Marketing-
Manager Communications
hace 1 día
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Communications Manager - Región Metropolitana, Chile - Geely Auto International
Descripción
management and ensurance of qualified suppliers, digital agency, advertising agency,Influencers and media to support Geely brand.
planning, management, organization and execution of events, especially the launching event in 2024
Responsible for the brand strategy of Geely with proper positioning in Chile market
(2)Marketing
generation of annual MKT plan, analysis and update the market and industry information of Chile automotive
target market definition for different segment and portfolio , explore and deep insight into market opportunities
development and implementation of promotion strategy and Customer loyalty.
budget management and work equipment management.
homologate image and process control
(3)Digital
generation and implementation of brand CRM
generation of strategies to increase conversion % in digital sales with the Geely distributor network
creation of dashboard to consult the results of leads by distributor and national level
ROI analysis by digital channel
project leader "digital transformation" in business processes at Geely distributors
update of Geely Chile with design thinking methodology
implementation of automatic bot in webside
implementation of surveys by whatsapp API
achievement of implementation of green check in whatsapp API
planning and development of online car purchase
Qualification:
1. Work experience: 5 years or above Auto Communication experience;
2. Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals;
3. English can be used as work language.