- Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
- Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited
- Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
- Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
- Develop Leaders and Manage Talents to grow talents from within and train future successors
- Generate a framework for performance to set clear expectations with the team
- Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
- Bachelor Degree or equivalent required in related field
- 7 years experience in agency and in-house, developing Brand &Marketingcommunications and Branding Strategy
- Strong communications skills and management of external relationships
- Fluency in both Spanish and English. Be able to work in an English-speaking environment in a daily basis
- Passionate about Sports and/or Fashion, combining knowledge in Market & RRSS trends and global trends
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Senior Manager Brand Communications - Santiago, Chile - Adidas
Descripción
We are looking to hire an experienced Senior Manager Brand Communications to join our productive team at adidas in Santiago.
Growing your career as a Full Time Senior Manager Brand Communications is a terrific opportunity to develop relevant skills.
If you are strong in adaptability, creativity and have the right experience for the job, then apply for the position of Senior Manager Brand Communications at adidas today
Purpose & Overall Relevance for the Organization
Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.
Key Responsibilities
Requisite Education and Experience & Minimum Qualifications
Benefits of working as a Senior Manager Brand Communications in Santiago:
● Company offers great benefits
● Opportunities to grow
● Competitive salary
Original job Senior Manager Brand Communications - with Growth Opportunities posted on GrabJobs . To flag any issues with this job please use the Report Job button on GrabJobs.