Trabajos
>
Santiago

    CMO Traditional Trade Manager Chile - Región Metropolitana, Chile - Diageo

    Diageo
    Diageo Región Metropolitana, Chile

    hace 1 semana

    Default job background
    Descripción

    CMO Traditional Trade Manager Chile (Pipeline) page is loaded

    CMO Traditional Trade Manager Chile (Pipeline)

    Apply locations Santiago, Chile time type Full time posted on Posted Yesterday job requisition id JR

    Job Description :

    The CMO Traditional Trade Manager leads the strategic development of main shopper and categories initiatives to de deployed on these channels along the year in different markets of the region. This role must be supported on deep customer understanding and insight generation to nurture successful strategic plans.

    The CMO works in alliance with different stakeholders along the End to End Cycle Planning process in Chile: Marketing (Brand Manager), Channel development Manager (Growth) , E-Commerce Manager, CP&A Managers, Commercial teams (including Distributors) and RGM (Growth).

    Decision Making:

    • Responsible for the approval of the annual Trade Strategy for Off trade, as part of the cycle planning process.
    • Responsible for the approval of the final annual growth drivers to be implemented in the channels
    • Responsible for the consolidation of learnings and channels insights based on analysis of data, executional activities, feedback from customers and shoppers, Commercial team and Distributors.

    Functional Responsibility & Key Deliverable :

    • Generates a deep customer and shopper understanding of the channels, main behaviors, characteristics, analysis and insights generation to feed the further plans. Work in alliance with Commercial teams to expand this process.
    • Leads the development of the Trade Strategy for defining main priorities, investment guidelines and clear recommendations on where to focus.
    • Leads the development of the main growth drivers (including land mechanics and Toolkits) for the channels as part of the cycle planning process along with the Marketing team. These growth drivers must deliver incremental value and/or profit to the business (Building Blocks).
    • Suggests the required level of investment behind different initiatives for the channels, through a clear Trade Strategy and the knowledge of the markets to generate growth.
    • Leads the Learning Session for the Off trade traditional Channels, based on clear rationales of what worked well and what doesn't work, generating deep understanding and insights behind the rationales.
    • Defines the Picture of Success (Min Assortment and Activation) for these channels to guide the executional standards activated.
    • Develops and presents the Channel Performance Review on quarterly basis to generate clarity about the main outcomes, highlights and learnings of the executional activities implemented.
    • Support the team in markets for promotional activations, as well as in-store/outlet visibility solutions and support materials to drive brilliant execution in the POS, focusing on channel needs and execution guidelines.
    • Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.

    Leadership Responsibilities:

    • The role reports to the CMO head. Is responsible for leading key Shopper, Category and Customer strategies for the off trade traditional Channels.
    • The role does not have direct reports, but needs to work closely and be able to influence and builds relationships with CMO peers, MKT stakeholders, commercial teams, distributor partners, external agencies and Diageo external stakeholders (SL, LAC and global), behind a clear strategic agenda to develop and grow these channels across the region.

    Qualifications and Experience Required:

    • Bachelor's Degree required in Business or related field.
    • English and Spanish required.
    • Minimum 5 years of experience in sales and /or customer marketing /trade / shopper marketing areas with specific experience in CPG industries or distributor based businesses.
    • High level of external radar, curiosity and commercial understanding based on customer and shopper trends. Insights generation is a critical component of the role.
    • Understanding about how the total sales organization operates and how to drive its effectiveness.
    • Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
    • Strong analytical, presentation and project management skills.
    • Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.

    Worker Type :

    Regular

    Primary Location:

    Santiago

    Additional Locations :

    Job Posting Start Date :

    Similar Jobs (1) CP&A Traditional Trade Executive

    locations Santiago, Chile time type Full time posted on Posted 6 Days Ago

    With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

    Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

    With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

    DRINKiQ

    What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

    #J-18808-Ljbffr
  • Kimberly-Clark

    Marketing Manager Chile

    hace 5 días

    Kimberly-Clark Santiago de Chile De jornada completa

    **Marketing Manager - Chile**: · **Trabajas tan bien que las demás personas quieren seguir tu ejemplo** · Quienes te rodean perciben tu energía, tu dedicación y tu concentración. Las personas a tu cargo y tus colegas no pueden evitar comparar sus estándares con los tuyos. Tu buen ...

  • AlignTech

    Territory Manager Chile

    hace 2 días

    AlignTech Santiago de Chile

    **D**escripción general del trabajo** · El Gerente de Territorio es responsable por desarrollar y gestionar las ventas en un territorio determinado, buscando evaluar de manera proactiva las necesidades y el potencial de crecimiento de la base de clientes, con un enfoque en el log ...

  • AlignTech

    Territory Manager Chile

    hace 1 día

    AlignTech Santiago de Chile De jornada completa

    **Únete a un equipo que está cambiando** · *** · **millones** · *** · **de vidas.** · Transformando sonrisas. Transformando vidas. Transformando una industria. · En Align Technology, creemos que una gran sonrisa puede transformar la vida de una persona, por lo que creamos una tec ...

  • UPM

    Sales Manager Chile

    hace 5 días

    UPM Santiago de Chile

    Are you looking to join a dynamic, innovation-driven, international company, building a better future for us all? UPM leads the forest based bioindustry into a sustainable, innovation-driven, and exciting future. The competence, integrity and drive of our people make us unique. W ...

  • Unilode

    Station Manager Chile

    hace 1 semana

    Unilode Santiago de Chile De jornada completa

    **ABOUT UNILODE** · **POSITION OVERVIEW** · The Station Manager will oversee and support the daily operations of the repair shop, ensure customers are re-charged and that repairs are completed per the appropriate standards (regulatory and non-regulatory). · **GENERAL RESPONSIBILI ...

  • Marriott International, Inc

    Manager Revenue Management, Chile

    hace 1 día

    Marriott International, Inc Santiago de Chile

    **Job Number** · **Job Category** Revenue Management · **Location** Chile Office, Av Presidente Kennedy 5741, Santiago, Región Metropolitana de Santiago, Chile · **Schedule** Full-Time · **Located Remotely?** N · **Relocation?** N · **Position Type** Management · **JOB SUMMARY** ...

  • Factor IT

    Account Manager Junior Chile

    hace 4 horas

    Factor IT Santiago de Chile De jornada completa

    En FactorIT estamos buscando a un **ACCOUNT MANAGER JUNIOR CHILE **con facilidad para trabajar en equipo, comunicación efectiva y flexible. · **Requisitos**: · - Mínimo 2 años de experiência en el área comercial · - Alguna ingeniería en (comercial, informática, civil, industrial) ...

  • Merama

    Merchant Lead Manager Chile

    hace 1 semana

    Merama Santiago de Chile De jornada completa

    **About Us** · Merama's mission is **to become the best and largest online group of brands in Latin America**. Our business model consists on acquiring consumer goods brands across Latin America and accelerate growth on e-commerce and marketplaces together with · - P&L "owner" fo ...

  • Siemens Healthineers

    Head of Project Management Chile

    hace 4 horas

    Siemens Healthineers Santiago de Chile De jornada completa

    ¿Queres ayudar a crear el futuro del cuidado de la salud? Siemens Healthineers es un lugar para las personas que dedican su energía y pasión a esta importante causa. Reflejamos nuestro espíritu pionero combinado con nuestra larga historia de ingeniería en la industria de la salud ...

  • GE Healthcare

    Chile Area Service Manager

    hace 6 días

    GE Healthcare Santiago de Chile

    **Job Description Summary**: Todos los recursos y la logística necesarios para realizar servicios y actividades de mantenimiento en el sitio/propiedad de los clientes. Estas actividades contribuyen a mantener, reparar y restaurar productos vendidos o existentes. Incluye todo tipo ...

  • NovaSource Power

    Human Resources Manager Chile

    hace 4 horas

    NovaSource Power Santiago de Chile De jornada completa

    **About NovaSource** · NovaSource Power Services is the new service partner for renewables asset owners ready to fuel smart growth. As an O&M-focused company with 20 years of operating experience, NovaSource has the global reach and strategic capabilities to achieve our clients' ...

  • ViewSonic Corporation

    Territory Sales Manager, Chile

    hace 1 día

    ViewSonic Corporation Santiago de Chile

    **Supervision** · Reports to: Ricardo Lenti · **Come grow with us** · Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating 36 years of excellence, carrying on the ...

  • Deel

    Country Finance Manager, Chile

    hace 1 semana

    Deel Santiago de Chile

    **Who we are and what we do** · Deel is a global team that helps businesses hire anyone, anywhere, easily. Deel consists of more than two thousand self-driven individuals spanning over 80 countries. Our unified yet diverse culture keeps us continually learning and innovating the ...

  • Hewlett Packard

    Bps Category Manager for Chile

    hace 6 días

    Hewlett Packard Santiago de Chile

    **_ Responsibilities: _** · - Deep understanding of the category product, business management and sales challenges and strategies. · - Actively contributes to the definition of the category business plan. · - Establishes relationships and represents team with sales force and othe ...

  • Palo Alto Networks

    Named Account Manager- Chile

    hace 2 días

    Palo Alto Networks Santiago de Chile

    Company Description · **Our Mission** · At Palo Alto Networks everything starts and ends with our mission: · Being the cybersecurity partner of choice, protecting our digital way of life. · Our vision is a world where each day is safer and more secure than the one before. We are ...

  • Alcon

    Human Resources Manager Chile

    hace 2 días

    Alcon Santiago de Chile

    A career at Alcon is like no other. We are innovative. We are impactful. We are the largest eye care medical device company helping restore sight and allowing millions of people worldwide to see brilliantly. We have a long history of industry firsts and a diverse highly talented ...

  • Hewlett Packard

    Bps Category Manager for Chile

    hace 6 días

    Hewlett Packard Santiago de Chile

    **_ Responsibilities: _** · - Broad understanding of the category product, business management and sales challenges and strategies. · - Actively contributes to the definition of the category business plan. · - Establishes relationships and represents team with sales force and oth ...

  • Unilode

    Customer Success Manager Chile

    hace 5 días

    Unilode Santiago de Chile

    **About Unilode** · **Position Overview** · The Customer Success Manager focuses on customer performance, satisfaction, profitability, growth, and retention, by constantly seeking new ways to optimize performance and enhance the customer experience. The ideal Customer Success Man ...

  • Johnson & Johnson

    Sales Manager Depuy Synthes/ Chile

    hace 3 días

    Johnson & Johnson Santiago de Chile

    At DePuy Synthes, our mission is to keep people moving through innovations in orthopedic surgery, support and education for providers, and a dedication to improving diversity, inclusivity, and equality throughout the healthcare system. With new advancements in orthopedic devices, ...

  • Brambles Group

    Finance Business Partner Manager Chile

    hace 2 días

    Brambles Group Santiago de Chile

    CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, ...