- Defines with Consumer Marketing leader local shopper activation online trade marketing planning and makes it customer-specific (delivers input to Integrated Key Account plan incl. Local Shopper Activation Plan), in line with overall Local Marketing Activation plan (LMAP).
- Initiate and realize local or regional online trade marketing actions and promotions based on the recommendations, to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel, as Media planning for Main retailers; Content creation coordination for retailers; Media activation with local agency; Collect results and plan optimization with retailers; Coordinate the billing flow (invoice, PO, etc.)
- Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities. Defines requirements for the shopper research (execution in I&A)
- Manages performance of P-spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation, both on- and offline.
- Implement, maintain, and improve trade marketing tools, allocate the necessary budget, and guard the service level agreements with the supplier (manage the local supplier roster in close collaboration with procurement)
- Closely cooperates with Sales Leader in the Market to realize sales targets at key customers: Provide input for local channel Strategy; Helps market to fully understand the solutions; Provides market with presentation materials; Ensures market gets sufficient support; Measures the program performance and delivers; Report every month; Listens to market feedbacks and optimizes the solution to meet the retailer needs.
- Online Trade marketing experience in an international consumer goods business environment.
- Experience with product market introductions.
- E-commerce and driving and optimizing shopper activation in online retail environments based on shopper data and insights.
- Driving online foundational excellence.
- Budget management .
- Strong commercial skills in bringing the brand plans to life in a retail environment (both off-line and online)
- Able to identify and create a compelling trade story from data and shopper insights.
- English (written & verbal) is required.
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eTRADE Analyst South Latam - Providencia, Chile - Philips International
hace 1 semana
Descripción
eTRADE Analyst South Latam page is loaded
eTRADE Analyst South Latam
Apply locations Chile - Remote Based time type Full time posted on Posted 2 Days Ago job requisition idJob Title
eTRADE Analyst South LatamJob Description
Job title
E-Trade Marketing (Chile and Argentina)
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About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose .
About Us
At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people's health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.
For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.
We're committed to building a diverse and inclusive workplace culture where people feel heard, valued and connected. Because we know the possibilities are unlimited when people feel empowered to grow and succeed together.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members , marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact , option 5, for assistance.
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Usuarios de profesión eTRADE Analyst South Latam en Providencia
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Maria Carolina Duque N.
Business and Research